Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

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    Reach customers in motion: find the perfect balance between OOH and Mobile Ads

    People move around glued to their smartphones, be it to communicate, listen to music, snap pictures or actually...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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