Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

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    Reach customers in motion: find the perfect balance between OOH and Mobile Ads

    People move around glued to their smartphones, be it to communicate, listen to music, snap pictures or actually...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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