Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Shalini Tada

    Recent Posts

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

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