Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

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    Shalini Tada

    Recent Posts

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

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