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Announcements, analysis and opinions on industry trends around the programmatic world.

Luxury Shopper

Luxury reimagined: India’s premium segment, its paradoxes, and a smarter way forward

Market overview: A moment of opportunityIndia’s luxury sector is entering a landmark phase. As of 2025, India's luxury goods market is valued at USD...

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    Shalini Tada

    Recent Posts

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

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