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Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Shalini Tada

    Recent Posts

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

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