Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Mediasmart Enhances Contextual Capabilities With Peer39 Partnership

    mediasmart Mobile, a leading mobile-first advertising platform, and Peer39, the leading global provider of pre-bid...

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