Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a...

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they are at...

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    mediasmart opens office in France

    Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    Mobile advertising company Mediasmart Mobile expands to UK

    Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012,...

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