Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Southeast Asia has made huge leaps in recent years in how advertisers have adopted digital advertising in their...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they areat home...

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    mediasmart opens office in France

    Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    Mobile advertising company Mediasmart Mobile expands to UK

    Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012,...

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