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Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.

Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012, mediasmart aims to build on their current success as one of the first movers in the European and Latin American markets. The British office will serve London based companies for.