Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    a man holding a phone showing an e-commerce store while standing on a shop aisle

    Essential 2024 location intelligence trends and stats driving advertising success

    The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to...

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    woman shopping due to advertising enhanced with location data

    Maximizing Shopping season success with Location Intelligence

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    an omnichannel advertising journey through Mobile, CTV, DOOH, Mobile and back to in-store shopping