Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

Read More

    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

    Read More