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Announcements, analysis and opinions on industry trends around the programmatic world.

a man holding a phone showing an e-commerce store while standing on a shop aisle

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    TV in living room with QR code and the article's title