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Announcements, analysis and opinions on industry trends around the programmatic world.

A woman watching TV, DOOH and Mobile ads that ends up going to shop to a store

Location intelligence in action: boosting advertising relevance

Olatz Goicoechea

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QR codes on TV commercials, the way forward to user interaction?

Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

Olatz Goicoechea

TV in living room with QR code and the article's title

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