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Announcements, analysis and opinions on industry trends around the programmatic world.

CTV and AI: the data-driven future of advertising on Connected TV

Olatz Goicoechea

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QR codes on TV commercials, the way forward to user interaction?

Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

Olatz Goicoechea

TV in living room with QR code and the article's title

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