Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Why will Maximize User Awareness be a game changer for your campaigns?

Have you ever seen an ad everywhere, while you are on your Instagram feed, watching your favorite show on TV, or doing some online shopping? You're...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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