Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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