Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

Read More


    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

    Read More

    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

    Read More

    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

    Read More