Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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