Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...

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    New Video targeting options ; pre/mid/post roll & rewarded video!

    We have launched a great update regarding how you reach video formats within our platform. You can now select to target...

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    VPAID Format & APAC Endpoint

    We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so...

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    Fyber & AppNexus join video supply partners

    Fyber and AppNexus join video supply partners

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    Mobile video gains ground in purchasing processes

    Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

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    Launching Vertical Video

    We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...

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