How mediasmart’s platform is leading adtech innovation

In an industry crowded with promises and noise, true innovation is measured by results, consistency, and market impact. Over the years, mediasmart has focused on building platforms that deliver measurable outcomes across screens, devices, and markets. The 13 platform-level awards we have received are not just recognitions — they reflect a decade of solving complex problems for enterprise brands and driving change in programmatic, CTV, and Martech landscapes.

Imagine a world where every screen your audience touches — whether it’s the living room TV, the mobile in their hand, or a digital billboard on their commute — works in harmony to tell your brand’s story. This is not science fiction. This is mediasmart.

From its early days, mediasmart set out with a vision: to make advertising smarter, measurable, and impactful across every screen and every moment that matters. And in a rapidly shifting digital landscape, that vision has become a blueprint for innovation.

The platform’s performance and scale have been recognized with awards such as:

• Best Programmatic Platform – Mobexx 2023
• Best Programmatic Platform – Mobexx 2024
• Best Martech Innovator – Martech
• Best Adtech Company – IDA 2024

Building technology that works across screens, channels, and markets

At mediasmart, the mission has always been clear: make advertising smarter, measurable, and impactful. That means ensuring that every screen your audience engages with — from a living room TV to a mobile device or a digital billboard — contributes meaningfully to a campaign’s outcome.

Key to this vision is innovation baked into the platform, not added as a feature. Take Maximize User Awareness, a patented technology that identifies which users have seen an ad too often and which represent fresh opportunities. By tracking exposure across devices — without compromising privacy — Maximize User Awareness tool ensures every impression is effective, reduces fatigue, and optimizes budgets.

Building on this foundation, mediasmart also powers intelligent Drive-to-Store solutions, seamlessly connecting digital engagement to offline action. Using real-time location intelligence, dynamic audience targeting, and omnichannel orchestration, campaigns can reach users across CTV, mobile, web, and DOOH — and drive them directly to stores at the moment of highest intent.

This forward-thinking approach exemplifies mediasmart’s leadership in adtech and is what allows the platform to deliver precision, efficiency, and impact at scale, whether online, on-screen, or in-store.

Modern marketing innovation

Adding to the above mediasmart’s approach to modern marketing is built on combining technology, creativity, and data to deliver immersive, cross-screen campaigns that resonate with audiences and drive measurable outcomes. Brands such as Pizza Hut have used our proximity-based Drive-to-Store campaigns in Indonesia to boost footfall and sales, while Maybelline executed CTV-first campaigns reinforced by mobile, achieving measurable product adoption. P&G Shiksha leveraged omnichannel storytelling to strengthen awareness and engagement across key markets.

Through these campaigns, mediasmart demonstrates how technology can enhance marketing strategies, improve efficiency, and enable greater effectiveness for enterprise brands. Our continued innovation across programmatic intelligence, CTV, mobile, and omnichannel execution has been validated through industry recognition:

• Digital Company of the Year  – India Digital Awards 2025
• #2 Tech Solutions Provider – MMA Smarties India
• #4 Tech Solutions Provider – MMA Smarties Indonesia
• Most Effective Tech Platform – Maddies 2025
  

These accolades reflect the platform’s ability to deliver impact at scale across screens, sectors, and markets.

Shaping what’s next

As attention fragments and consumer journeys grow more complex, mediasmart continues to push the boundaries. From AI-driven targeting and cross-screen orchestration to real-time campaign optimization, our mission is to make every impression meaningful and every campaign measurable. With innovations such as CTV AI, CTV-to-web sync, and Maximise User Awareness, we are helping brands transform digital advertising from isolated impressions into cohesive, conversion-driven consumer experiences.

The 13 platform-level awards are milestones along a journey that is far from complete, underscoring that mediasmart’s impact is measured not by recognition alone, but by the business outcomes, audience engagement, and brand growth we enable across industries and markets.