Mediasmart - Blog | drive-to-store (2)

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

Nilza Remokim Bhutia

Why is it important to measure incrementality in drive-to-store?

Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

Adriana Ullivarri

Don't get fooled by measurement precision in Drive-to-Store campaigns

Adriana Ullivarri

Are you looking to drive more people to your store?

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...

Adriana Ullivarri

New features for your drive to store & geolocated campaigns! 🗺️📍

We have been working on two great features for your geolists!

Decide when your geolists counts visit to your store and...

Adriana Ullivarri

A mythbusting look at proximity marketing: Integrations & best practices

The opportunities through location and proximity-based mobile advertising are well recognised now, and retailers...

Adriana Ullivarri

Introducing Footfall

We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

Adriana Ullivarri

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...

Adriana Ullivarri

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