Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for our business in India &...

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    Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

    The online and offline user persona is changing, and much quicker in the post-covid world than we could have...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a...

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Mediabrands partners with affle’s mediasmart platform

    November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    The risks of underestimating the value of impressions

    Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider...

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    Chocolate integrated! 🍫

    Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some...

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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