Digital Out-of-Home (DOOH) advertising is transforming the way brands engage with consumers, extending their reach and driving impactful campaigns. By leveraging digital screens, DOOH campaigns deliver creative, personalized, and effective messaging to captivate audiences throughout their purchasing journey. Brands can now go beyond mere awareness and engage consumers in a more impactful way.

In this blog post, we will delve into the world of DOOH and discover how mediasmart, empowers advertisers with global reach and a diverse inventory. Let's explore the types of screens and venues available through mediasmart, along with the strategic partnerships that enhance their offerings.

Strategic Partnerships in Different Regions Across the Globe

mediasmart has established valuable partnerships with industry leaders to enhance the global reach and effectiveness of DOOH campaigns. 




Eric Lamb, SVP of Supply at Vistar Media, emphasizes the value of our partnership, stating, "Vistar's supply-side platform gives marketers access to a robust marketplace of inventory encompassing more than 700,000 screens across a variety of venue types. Now, brands connected to the mediasmart DSP can tap into Vistar's network of digital signage, connecting them with high-impact DOOH operators around the world."

Gavin Wilson, Global Chief Customer & Revenue Officer at VIOOH, highlights the benefits of their collaboration, stating, "By partnering with VIOOH, mediasmart's clients can now access premium digital out-of-home (OOH) inventory, via their DSP, across VIOOH's global supply of media owners. This partnership will also enable more media planners and buyers access to programmatic digital OOH within omni-channel campaigns which is a key area of interest for the market. We look forward to working with mediasmart to deliver meaningful and efficient campaigns with optimized results for their clients across the globe."

"Providing buyers with a diverse array of global OOH inventory to choose from is central to mediasmart’s business, and its collaboration with Broadsign unlocks a host of unique inventory across the globe. Its work with Broadsign is making it easier for mediasmart buyers to tap into digital billboards in high-traffic areas as well as across major retail and transit centers and a growing number of EV charging station displays, to deliver OOH ads that make a splash and augment omnichannel campaigns.” - John Dolan, VP, Global Head of Media Sales and Service, Broadsign.

Amplifying your DOOH reach through mediasmart

Thanks to our strategic partnerships, mediasmart offers advertisers unparalleled access to a diverse array of DOOH screens and venues. We are able to provide inventory in different regions, allowing you to maximize the reach and impact of your DOOH campaigns. Here are some key examples of the screens and venues available through our partnerships:

Digital Billboards: Captivate audiences with eye-catching messages on large-format digital screens placed in strategic locations, such as highways, city centers, and major intersections.

Transit Advertising: Reach commuters and travellers through digital screens on buses, trains, airports, and subway stations, engaging them during their daily journeys.

Street Furniture: Target pedestrians and passersby in urban areas through digital screens integrated into bus shelters, kiosks, benches, and other street furniture.

Retail and Shopping Malls: Influence purchase decisions by showcasing ads on digital screens within retail environments, including shopping malls, supermarkets, and stores.

Sports Arenas, Stadiums & Entertainment Venues: Maximize brand exposure and engagement by advertising on digital screens within sports and entertainment venues before, during, and after live events, connecting with passionate fans.

Residential areas: screens in elevators: Elevator screens in residential areas provide a targeted and captive audience, allowing brands to deliver relevant messages and promotions directly to residents. These screens create brand awareness and engage consumers where they live, increasing visibility and ensuring effective reach within residential spaces.

With access to different inventory in various regions, mediasmart empowers brands to create impactful campaigns that resonate with their target audiences and achieve exceptional results. Elevate your advertising strategies with our diverse DOOH inventory and reach consumers in unique and engaging ways.

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