Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    Essential 2024 location intelligence trends and stats driving advertising success

    The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to...

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    woman shopping due to advertising enhanced with location data

    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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    Maximizing Shopping season success with Location Intelligence

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    an omnichannel advertising journey through Mobile, CTV, DOOH, Mobile and back to in-store shopping

    Location intelligence in action: boosting advertising relevance

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    AI-driven Programmatic advertising: the present & the future of Marketing

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    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

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    Banner for blog article showing a couple watching tv and using their smartphone and the same couple going shopping as prompted by the ads on the devices.

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy