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Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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    We are looking for a Designer & Content Creator in Brazil

    We are seeking a talented and creative individual, an entrepreneurial and highly driven  Designer & Content Creator to...

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    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption has exploded from a single screen at a given...

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    How can our Maximize Users’ Awareness feature improve CTRs?

    What if we told you that it is possible to increase your reach and get more clicks without spending more money? We...

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