Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    #NewHireDiaries: One year in!

    As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

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    We are looking for a Product Manager!

    We are looking for a passionate, dynamic, and experienced Product Manager as a full-time addition to our team. This...

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    We are looking for a Finance Director (Madrid)

    We are seeking a hands-on, entrepreneurial and detail-oriented Finance director based in Madrid as a full-time addition...

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