Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Oct 11, 2018

mediasmart in native tie-up with Triplelift

  Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for.

Sep 19, 2018

mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

 

Sep 12, 2018

Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

 

Sep 3, 2018

5 Steps to Avoid Wasting your Display Advertising Budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.

Aug 30, 2018

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.

Aug 23, 2018

mediasmart helping customers who can no longer work with Weve for their advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

Jul 23, 2018

Introducing Footfall

We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that completes our new relaunched product: Proximity Campaigns. Read below and enjoy the possibilities we bring you; from Geolists and our POIs discovery tool to now measuring Footfall, and.

Jul 6, 2018

Introducing Brave as a new partner and Contextual Audiences from Adsquare!

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

Jun 5, 2018

Introducing Geolists & Heatmaps

We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.

May 24, 2018

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

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