In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.
Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.
How to use Deals as an advertiser
In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!
mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal
mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
Head of Backend Engineering
Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens of deployments per day? Do you want to compete globally at a world-class startup? We are seeking a results-oriented, seasoned backend engineer to lead our backend team.
Mobile App Promotions - A Small Part of the Full Picture
A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.
Mediasmart Partners With Cedato
The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.
Partners with adsquare for Enhanced Moment Marketing Capabilities
mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.
Introduction to Mobile Attribution
Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?
Erroneous Incentives in Mobile AdTech - A Rant
When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.