Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 12, 2018 ,

A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities.

Nov 6, 2018

How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising ecosystem. As a horizontal platform,  focused on mobile, mediasmart has to deal with fraud in many different shapes. 

Oct 25, 2018

Looking for a Performance Account Manager

Are you looking for a new challenge in your career? Are you motivated by training and educating customers? At mediasmart we are looking for a new Performance Account Manager at our office in Madrid. We offer a competitive salary, a permanent contract and flexible hours and partial remote work. Join.

Oct 11, 2018

mediasmart in native tie-up with Triplelift

  Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for.

Sep 19, 2018

mediasmart part of the Marketing Technology Landscape Supergraphic of 2018

 

Sep 12, 2018

Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

 

Sep 3, 2018

5 Steps to Avoid Wasting your Display Advertising Budgets

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.

Aug 30, 2018

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.

Aug 23, 2018

mediasmart helping customers who can no longer work with Weve for their advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

Jul 23, 2018

Introducing Footfall

We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that completes our new relaunched product: Proximity Campaigns. Read below and enjoy the possibilities we bring you; from Geolists and our POIs discovery tool to now measuring Footfall, and.

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