Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic markerplace. Using the right media buying tools is critical to use only that information when it is accurate enough.
Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity
Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.
How to avoid fraud when promoting your app
In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.
Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.
How to use Deals as an advertiser
In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!
mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal
mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
Head of Backend Engineering
Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens of deployments per day? Do you want to compete globally at a world-class startup? We are seeking a results-oriented, seasoned backend engineer to lead our backend team.
Mobile App Promotions - A Small Part of the Full Picture
A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.
Mediasmart Partners With Cedato
The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.
Partners with adsquare for Enhanced Moment Marketing Capabilities
mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.