Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Dec 12, 2017

How to avoid fraud when promoting your app

In the digital advertising environment, fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.

Dec 7, 2017

Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.

Dec 5, 2017

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Dec 1, 2017

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

Sep 22, 2017

Head of Backend Engineering

Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens of deployments per day? Do you want to compete globally at a world-class startup? We are seeking a results-oriented, seasoned backend engineer to lead our backend team.

Aug 4, 2017

Mobile App Promotions - A Small Part of the Full Picture

A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.

Jul 25, 2017

Mediasmart Partners With Cedato

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

Jun 29, 2017

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

Jun 19, 2017

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.