Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jul 6, 2018

Introducing Brave as a new partner and Contextual Audiences from Adsquare!

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

Jun 5, 2018

Introducing Geolists & Heatmaps

We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.

May 24, 2018

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

May 10, 2018

Connected TV inventory is here!

Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.

May 1, 2018

mediasmart’s upcoming product changes related to GDPR

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.

Apr 24, 2018

Work with or at an NGO and want free media exposure with mediasmart?

The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of advertising campaigns run through our platform, including display, video and native creatives. Testing new features with real campaigns allows us to track results and identify any.

Mar 12, 2018

The rise of mobile investment in 2018

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is the limit? Q & A with our CEO Noelia Amoedo, mediasmart

Mar 8, 2018

Travel’s mobile marketing opportunity

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.

Jan 31, 2018

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..

Jan 12, 2018

Do you know how accurate your geofenced campaigns are? 

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic markerplace. Using the right media buying tools is critical to use only that information when it is accurate enough.

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