mediasmart strengthens global leadership team with the joining of Kelly Leonard

mediasmart, is excited to announce the appointment of Kelly Leonard as the newly appointed VP of Operations. In this crucial role, Kelly will drive the coordination of our Client Services, Partnerships, Product, and Analytics teams, marking a significant milestone in mediasmart's growth trajectory.

With over twenty years of experience in the advertising industry, a majority in the ad-tech and programmatic landscape in Europe, Kelly Leonard has held leadership roles across sales, operations and marketing in several multinational tech companies. Most recently, as Director of Sales for Yahoo, she was pivotal in driving revenue growth from top agencies and customers by implementing the strategic direction of the company’s cross-screen sales and tech solutions in Spain. She’s held significant positions at Microsoft, Google and MIVA, showcasing her deep industry knowledge and vast experience in leading agile, cross-functional, and international teams. Kelly’s appointment as the VP of Operations at mediasmart will drive global coordination across the Client Services, Partnerships, Product, and Analytics teams, marking an exciting chapter in mediasmart's growth trajectory.

“I am thrilled to join mediasmart as the VP of Operations and honored to be part of an exceptional team that continues to drive innovation in the programmatic advertising space. It's a fantastic opportunity, as mediasmart continues to solidify its position as an omnichannel platform that integrates the consumer journey across screens and strengthens its presence across the globe,” comments Kelly Leonard, the newly appointed VP of Operations at mediasmart.

“We are delighted to welcome Kelly Leonard as the new VP of Operations at mediasmart. With Kelly's invaluable contributions and industry insights, we are confident in the accelerated growth of our platform in the rapidly evolving programmatic markets worldwide," stated Noelia Amoedo, CEO at mediasmart.

About mediasmart

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self-serve, managed serve or by building their own solutions on top of its open APIs. 

To know more, visit www.mediasmart.io or follow us at @mediasmartio.