Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    Sarilya Jaiswal

    Sarilya Jaiswal

    Recent Posts

    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

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    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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    mediasmart Receives High Praise from Customers: 13 Awards in 2022-2023 G2 Edition

    Our exceptional performance in the Demand Side Platform (DSP) category has earned us recognition and 13 awards in the...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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    Why will Maximize User Awareness be a game changer for your campaigns?

    Have you ever seen an ad everywhere, while you are on your Instagram feed, watching your favorite show on TV, or doing...

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