Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install attribution but without sharing their IDFA, clients have been reaching out to us to know what exactly they need to do about SKAdNetwork. Are any changes worth it regardless of the.
Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your campaign…Now all is left to do, is wait to see the results! But are you really seeing what matters? Are your ads really working to have the right impact? Enter incrementality measurement.
We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our team. The Tech Account Manager will report to the Client Services Director and work with the rest of the Client Services team and the Technical team supporting and educating our.
2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into our living rooms, changing the way content is consumed forever. An unprecedented global pandemic and subsequent lockdown pushed people to stay indoors and seek new ways of.
2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to mobile apps to entertain, socialize, work, and stay fit. There’s a saying that “there’s an app for it,” but never before 2020 were apps and mobile technology so relevant and important..
2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping, according to Adobe Analytics, amidst the pandemic. And with Christmas and New Year coming up, we are likely to see similar trends. Most consumers are looking for deals online and.
The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined! Just until a couple of years ago, a customer’s online and offline personas were different. But today, as more customers become mobile-first or mobile-only, their online and offline.
Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.
Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.
November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.
