Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jul 18, 2019

How your good-looking in-app advertising results make you waste money

Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes when those results hide the real contribution of each one of them, as you can see in this example below.  We at mediasmart were granted access by one of our clients to all of its.

Jul 11, 2019

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

Jun 27, 2019

Now available: Ads.txt in apps!

In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns! Ads.txt For Apps We are pleased to announce that from now on you are able to target ads.txt for apps! As you know.

Jun 14, 2019

We are looking for a new international sales - senior position!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition to our team.

Jun 12, 2019

mediasmart & Adledge partner for real-time viewability offering

Mediasmart and Adledge have partnered to offer advertisers real-time viewability data and automated viewability optimization. The companies said that the full Adledge metrics activation with Mediasmart enhances the quality of the integration, and opens up new opportunities for brands and buyers to.

Jun 4, 2019

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

May 30, 2019

We are hiring again!: Software Engineer

Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not have a life? We don’t either. Come and be part of a cool worldwide company, building things that matter to a real business, learning and making an impact while also enjoying your life..

May 22, 2019

mediasmart & Nexd unveil innovative programmatic rich media partnership

mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.

May 20, 2019

Fingerprinting and Attribution: Shining a light in the dark

Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a great deal. Partners use different traffic sources, algorithms and media buying strategies that lead to different results. However, as important as these factors are, they depend on.

May 16, 2019

Now available: Measure Viewability in real time with Adledge!

We have been busy these past weeks, working with partners and our teams for new integrations & features. From now on you will be able to measure viewability in real time, thanks to our integration with Adledge! New device connection targeting options, and an important note regarding In banner.

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