Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

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    Omnichannel festive impact: Engaging audiences wherever they celebrate

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    Creative innovation that moves with your audience this festive season

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    mediasmart awarded patent for breakthrough “Maximize User Awareness” technology enhancing ad relevance (US12354134B2)

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    #NewHireDiaries: New Faces, Fresh Perspectives

    At mediasmart, growth is about more than business, it's about people. As we welcome new team members from across...

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    new hire diaries mediasmart

    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

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    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

    The invisible map behind every great campaign

    How location intelligence fuels smarter advertising

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    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    E-commerce vs. in-store: how programmatic ads connect both worlds

    The power of programmatic bridging digital and physical retail 

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    a man holding a phone showing an e-commerce store while standing on a shop aisle