Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    #NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

    mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    #NewHireDiaries: What it's like to work for us!

    As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...

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    How does weather influence consumer purchase decisions?

     
    "Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat"...

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    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

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