Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

Jun 16, 2020

Pride Guide for Advertisers

June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969.  Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride.

May 27, 2020 , ,

New Optimizing Viewability algorithm & more on our Audiences features!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

Apr 29, 2020 , ,

More updates on our Audience Insights & first price auction features

Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!  

Apr 29, 2020 ,

Tencil Talks: Adrián Hernández Fernández

Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end self-serve solutions for Proximity Campaigns (including real-time footfall measurement) and for App Marketing, allowing advertisers to measure incremental metrics in their.

Apr 15, 2020 ,

We are looking for a Software Engineer

We​ ​continue growing!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ ​a​ software ​engineer​ ​to​ ​join​ ​our ​team,​ ​whose​ ​main​ ​function​ ​will​ ​be​ ​to develop for the main products we offer to users: the web frontend and the API.  

Apr 6, 2020 , ,

Introducing Unique Users, free NexD impressions & a new Smaato deal

We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home non-stop to bring you more news regarding our console, some cool offers from our partners and some tips to help you adapt and come up with new strategies!

Mar 30, 2020

Action plan for Brands in times of Self Confinement

We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but necessary and we hope you and your loved ones are safe.

Mar 27, 2020 ,

Top tips for Drive to store advertisers during Coronavirus

During these difficult times we are all living, people are not out in the streets walking around, but they are at home and using their mobile devices a lot more than ever. Therefore we understand that during of self-confinement, drive-to-store campaigns are not the top priority for advertisers, and.

Mar 16, 2020 ,

We are looking for a Senior Commercial Manager - International

We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our team.

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