Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Maximizing Shopping season success with Location Intelligence

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    an omnichannel advertising journey through Mobile, CTV, DOOH, Mobile and back to in-store shopping

    Location intelligence in action: boosting advertising relevance

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    AI-driven Programmatic advertising: the present & the future of Marketing

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    mediasmart strengthens global leadership team with the joining of Pablo Goya

    We are pleased to welcome Pablo Goya as Vice President to lead our business growth in the European region.

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    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

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    Banner for blog article showing a couple watching tv and using their smartphone and the same couple going shopping as prompted by the ads on the devices.

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy

    Unlock Olympic Gold: How Advertisers Can Win Big

    With the upcoming Olympics, brands have an exceptional opportunity to captivate a global audience. This summer's Games...

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    Olympic multiscreen impact

    We are looking for a Sales Manager in Mexico

    We are seeking a results-oriented, entrepreneurial and highly professional Mexico Sales Manager as a full time addition...

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    We are looking for a Client Services Manager in Brazil

    We are seeking a results-oriented, entrepreneurial and client focused account manager as a full-time addition to our...

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    mediasmart and TCL FFalcon forge a global strategic partnership

    Global release, June 20, 2024:mediasmart, an Affle company, today announced a strategic partnership with TCL FFalcon,...

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