Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

We are looking for a Sales Manager in Mexico

We are seeking a results-oriented, entrepreneurial and highly professional Mexico Sales Manager as a full time addition to our team. The Mexico Sales...

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    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

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    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    Whether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...

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    The Impact of DOOH Ads on Holiday Purchase Decisions

    Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption exploded from a single screen at a given time...

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    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

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    #NewHireDiaries: One Year in with Raquel Miguel

    mediasmart has been working on LATAM expansion for over a year now. For today’s new hire diaries we have someone...

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    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

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