Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Mar 10, 2020 , ,

Why is it important to measure incrementality in drive-to-store?

Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your store visits will probably go through the roof. But is that campaign really impacting your store visits? Definitely not. You would be just targeting and measuring around your store.

Mar 3, 2020 , ,

Audience insights

Audience Insights Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the store visitors of your competitors, found through a Location-based audience? Do you want to learn if your app users, obtained in an app promotion campaign, visited cinemas, nightlife.

Mar 2, 2020

Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform.

Feb 27, 2020 , ,

Don't get fooled by measurement precision in Drive-to-Store campaigns

 

Feb 20, 2020 , , ,

Are you looking to drive more people to your store?

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks translate into sales in the physical world? How is your mobile marketing affecting your store sales? As smartphones take hold of our day-to-day routines, the border between what's.

Feb 17, 2020 , ,

Brand safety guide in mobile programmatic

  Brand building is key for companies, that's why advertisers have always been concerned about where their ads are displayed. Ads on newspapers, TV or billboards would seem much easier to control than their digital counterparts. There are thousands of examples of badly placed ads, pick your.

Jan 20, 2020 ,

Introducing mediasmart's external campaigns

At mediasmart, we believe the ultimate way to identify advertising channels that may be generating good results purely by playing your attribution system, is to actually measure the results they provide when your ads are served, versus when they are not.

Jan 16, 2020 , ,

When retargeting means additional app revenue

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.

Jan 7, 2020 , ,

Tackling mobile advertising fraud

If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help minimize the effect of click fraud, as described in this article

Jan 1, 2020 , ,

Audiences within mediasmart

Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make decisions at individual level which allows personalised messages, retargeting, blacklisting etc. Also audiences, help automatic optimization; thanks to self learning algorithms using.

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