Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

May 30, 2019

We are hiring again!: Software Engineer

Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not have a life? We don’t either. Come and be part of a cool worldwide company, building things that matter to a real business, learning and making an impact while also enjoying your life..

May 22, 2019

mediasmart & Nexd unveil innovative programmatic rich media partnership

mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.

May 20, 2019

Fingerprinting and Attribution: Shining a light in the dark

Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a great deal. Partners use different traffic sources, algorithms and media buying strategies that lead to different results. However, as important as these factors are, they depend on.

May 16, 2019

Now available: Measure Viewability in real time with Adledge!

We have been busy these past weeks, working with partners and our teams for new integrations & features. From now on you will be able to measure viewability in real time, thanks to our integration with Adledge! New device connection targeting options, and an important note regarding In banner.

Apr 10, 2019

Artefact partners with mediasmart to maximise incremental footfall

Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global drive-to-store campaigns. Artefact maximises campaign impact by measuring incremental footfall in real-time anywhere around the world, powered by mediasmart technology.

Mar 14, 2019

Attention new partners have joined us!

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

Mar 13, 2019 ,

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns using Branch Universal Ads and track ad conversions across every device, platform and channel.

Jan 25, 2019

Mobile and in-App Advertising Trends 2019

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Jan 24, 2019

mediasmart launches Incremental Metrics solution

m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.  

Jan 24, 2019

Introducing Location Based Audiences

We welcome the new year, with new features! Today we incorporate Location Based Audiences, more graphics to your premium dashboard - if you can believe it- and a new Partner joining us; Branch! Keep reading us, there is A LOT more coming in the next weeks!    · · ·  Location Based Audiences  We are.

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