Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Feb 8, 2021 , , ,

The iOS14 series: Advantages of using SKAdNetwork

Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install attribution but without sharing their IDFA, clients have been reaching out to us to know what exactly they need to do about SKAdNetwork. Are any changes worth it regardless of the.

Feb 5, 2021 , ,

Why Incrementality Matters in 2021

Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your campaign…Now all is left to do, is wait to see the results! But are you really seeing what matters? Are your ads really working to have the right impact? Enter incrementality measurement.

Jan 26, 2021 ,

We are looking for a Technical Account Manager

We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our team. The Tech Account Manager will report to the Client Services Director and work with the rest of the Client Services team and the Technical team supporting and educating our.

Jan 19, 2021 , , ,

Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into our living rooms, changing the way content is consumed forever. An unprecedented global pandemic and subsequent lockdown pushed people to stay indoors and seek new ways of.

Jan 15, 2021 , ,

Where's Mobile Advertising Headed in 2021?

2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to mobile apps to entertain, socialize, work, and stay fit. There’s a saying that “there’s an app for it,” but never before 2020 were apps and mobile technology so relevant and important..

Dec 18, 2020 , , , ,

The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping, according to Adobe Analytics, amidst the pandemic. And with Christmas and New Year coming up, we are likely to see similar trends. Most consumers are looking for deals online and.

Dec 9, 2020 ,

Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined! Just until a couple of years ago, a customer’s online and offline personas were different. But today, as more customers become mobile-first or mobile-only, their online and offline.

Nov 25, 2020 , ,

How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.

Nov 23, 2020 , , ,

5 Reasons Why Brands Must Get Online With Advertising on Connected TV

Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.

Nov 19, 2020 ,

Mediabrands partners with affle’s mediasmart platform

November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.

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