Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    Monalisa Roy

    Recent Posts

    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

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    #NewHireDiaries: One Year in with Raquel Miguel

    mediasmart has been working on LATAM expansion for over a year now. For today’s new hire diaries we have someone...

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    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

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    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    #NewHireDiaries: mediasmart is expanding its operations in Brazil

    For years, Brazil has been a frontrunner in the digital race in Latin America. With the constant shifts in the ad tech...

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    mediasmart named High Performer at G2 Fall 2023 Report

    mediasmart’s Fall season begins with some good news as we announce winning 5 new badges in this year’s G2 Fall reports....

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