Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

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    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including the...

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