The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

CCPA grants California consumers robust data privacy rights and control over their personal information, including...

Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

Business of apps has launched an article reflecting on the growth and change trends some branches of digital...

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you...

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where...

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...