Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for our business in India &...

Read More


    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

    Read More

    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including...

    Read More

    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

     

    Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

    Read More

    Mobile and in-App Advertising Trends 2019

    Business of apps has launched an article reflecting on the growth and change trends some branches of digital...

    Read More

    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

    Read More

    GDPR - FAQs regarding your campaigns in mediasmart

    GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you...

    Read More

    The rise of mobile investment in 2018

    There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where...

    Read More

    Travel’s mobile marketing opportunity

    Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...

    Read More