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Announcements, analysis and opinions on industry trends around the programmatic world.

a man holding a phone showing an e-commerce store while standing on a shop aisle

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Essential 2024 location intelligence trends and stats driving advertising success

    The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to...

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    woman shopping due to advertising enhanced with location data

    Must-know 2024 shopping season insights for marketers: stats & trends

    The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile...

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    Maximizing Shopping season success with Location Intelligence

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    an omnichannel advertising journey through Mobile, CTV, DOOH, Mobile and back to in-store shopping

    Location intelligence in action: boosting advertising relevance

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    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

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    Banner for blog article showing a couple watching tv and using their smartphone and the same couple going shopping as prompted by the ads on the devices.

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy

    We are looking for a Designer & Content Creator in Brazil

    We are seeking a talented and creative individual, an entrepreneurial and highly driven  Designer & Content Creator to...

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    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption has exploded from a single screen at a given...

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