Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption exploded from a single screen at a given time...

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    How can our Maximize Users’ Awareness feature improve CTRs?

    What if we told you that it is possible to increase your reach and get more clicks without spending more money? We...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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