Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 10, 2019

Artefact partners with mediasmart to maximise incremental footfall

Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global drive-to-store campaigns. Artefact maximises campaign impact by measuring incremental footfall in real-time anywhere around the world, powered by mediasmart technology.

Mar 14, 2019

Attention new partners have joined us!

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

Mar 13, 2019 ,

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns using Branch Universal Ads and track ad conversions across every device, platform and channel.

Jan 25, 2019

Mobile and in-App Advertising Trends 2019

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Jan 24, 2019

mediasmart launches Incremental Metrics solution

m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.  

Jan 24, 2019

Introducing Location Based Audiences

We welcome the new year, with new features! Today we incorporate Location Based Audiences, more graphics to your premium dashboard - if you can believe it- and a new Partner joining us; Branch! Keep reading us, there is A LOT more coming in the next weeks!    · · ·  Location Based Audiences  We are.

Jan 14, 2019

We are hiring again! : Senior Software Engineer

Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not having a life?  We don’t either. So come and be part of a cool worldwide company, building things that matter to a real business, learning and making an impact while also enjoying your.

Jan 11, 2019 ,

eCPA is dead. Long live the incremental eCPA!

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.

Nov 12, 2018 ,

A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities.

Nov 6, 2018

How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising ecosystem. As a horizontal platform,  focused on mobile, mediasmart has to deal with fraud in many different shapes. 

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