Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a...

As audiences transition from traditional TV to CTV, content consumption exploded from a single screen at a given time...

The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

mediasmart has been working on LATAM expansion for over a year now. For today’s new hire diaries we have someone...

The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

mediasmart is pleased to announce the appointment of Ramgopal Iyer as the newly designated Director of Partnerships and...

For years, Brazil has been a frontrunner in the digital race in Latin America. With the constant shifts in the ad tech...