Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Aug 18, 2017

Top 30 women entrepreneurs in Spain

This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO, Noelia Amoedo has been included in it!

Aug 4, 2017

Mobile App Promotions - A Small Part of the Full Picture

A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.

Jul 25, 2017

Mediasmart Partners With Cedato

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

Jun 29, 2017

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Jun 20, 2017

Introduction to Mobile Attribution

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

Jun 19, 2017

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

Jun 13, 2017

Formats from Sublime Skinz & AdColony

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

Jun 9, 2017

How Mobile is Paving the Way for Performance Marketing in France

With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

May 18, 2017

Head of Tech Client Services

We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.

May 11, 2017

mediasmart has integrated with The Media Trust.

We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!

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