Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?
Erroneous Incentives in Mobile AdTech - A Rant
When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.
Formats from Sublime Skinz & AdColony
We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.
How Mobile is Paving the Way for Performance Marketing in France
With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
Head of Tech Client Services
We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.
mediasmart has integrated with The Media Trust.
We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!
Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI
Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.
Mediasmart opens office in France
Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.
VPAID Format & APAC Endpoint
We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!