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Announcements, analysis and opinions on industry trends around the programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Seamless Commerce: the power of Drive-to-store advertising to boost retail sales

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    Banner for blog article showing a couple watching tv and using their smartphone and the same couple going shopping as prompted by the ads on the devices.

    Unlocking frequency capping to transform your CTV and cross-screen campaigns

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    woman angry at repeated ad vs woman happy

    We are looking for a Designer & Content Creator in Brazil

    We are seeking a talented and creative individual, an entrepreneurial and highly driven  Designer & Content Creator to...

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    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption has exploded from a single screen at a given...

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    How can our Maximize Users’ Awareness feature improve CTRs?

    What if we told you that it is possible to increase your reach and get more clicks without spending more money? We...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    TV in living room with QR code and the article's title

    How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

    Translation from the original article published in French on Ratecard. It is a common practice amongst marketers to...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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