Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Must-know 2024 shopping season insights for marketers: stats & trends

The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion1. Mobile searches for deals,...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    #NewHireDiaries: One year in!

    As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

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    We are looking for a Product Manager!

    We are looking for a passionate, dynamic, and experienced Product Manager as a full-time addition to our team. This...

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    We are looking for a Finance Director (Madrid)

    We are seeking a hands-on, entrepreneurial and detail-oriented Finance director based in Madrid as a full-time addition...

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    Recap 2021: What you shouldn't miss about Connected TV

    In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...

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