Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Adriana Ullivarri

    Adriana Ullivarri

    Recent Posts

    Getting ready for iOS14!

    Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

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    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!

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    We start July with fireworks; new partner joining us and news about campaign targeting!

    We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some...

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    Pride Guide for Advertisers

    June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969. 

    Given the...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability, we have been...

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    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main...

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    Tencil Talks: Adrián Hernández Fernández

    Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end...

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