Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

    Read More

    How to get the most out of your Drive-to-store campaigns using Maps

    The average smartphone user is very familiar with digital maps, to the point, they are deeply ingrained in his or her...

    Read More

    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

    Read More

    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

    Read More

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

    Read More

    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading customer...

    Read More

    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

    Read More

    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

    Read More