Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM region. Taísa is an...

Read More


    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

    Read More

    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

    Read More

    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

    Read More

    Recap 2021: What you shouldn't miss about Connected TV

    In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...

    Read More

    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

    Read More

    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

    Read More

    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

    Read More

    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring...

    Read More