Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity-based mobile advertising are well recognised now, and retailers...

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    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...

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    Looking for a Performance Account Manager

    Are you looking for a new challenge in your career? Are you motivated by training and educating customers? At...

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    mediasmart in native tie-up with Triplelift

    Programmatic ad firmMediasmarthas struck a partnership with native advertising exchangeTripleLift, to offer...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Mediasmart Partners with Brave to Expand Connected TV Inventory

    mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including...

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