Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

Read More

    Brand safety guide in mobile programmatic


    Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

    Read More

    Tackling mobile advertising fraud

    If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help...

    Read More

    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...

    Read More

    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole...

    Read More

    How to avoid fraud when promoting your app

    In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new...

    Read More