Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...
Read MoreBrand building is key for companies, that's why advertisers have always been concerned about where their ads are...
Read MoreIf you're involved inonline marketing, make sure to useanalyticsto better determine invalid clicks and to help...
Read MoreMobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...
Read MoreAs we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...
Read MoreIn the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...
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