Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...

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    Brand safety guide in mobile programmatic


    Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

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    Tackling mobile advertising fraud

    If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help...

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    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...

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    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...

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    How to avoid fraud when promoting your app

    In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...

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