The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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If you're involved inonline marketing, make sure to useanalyticsto better determine invalid clicks and to help...
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Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...
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As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...
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In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...
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