Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to better integrate...

Read More


    Tackling mobile advertising fraud

    If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help...

    Read More

    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...

    Read More

    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...

    Read More

    How to avoid fraud when promoting your app

    In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...

    Read More