Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Diksha Sahni

    Diksha Sahni

    Recent Posts

    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in...

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    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Southeast Asia has made huge leaps in recent years in how advertisers have adopted digital advertising in their...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to...

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    Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV advertising in India

    Interactive Avenues, the digital arm of Mediabrands India, has announced its partnership with Affle’s mediasmart...

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    How to make the most of CTV advertising

    Connected TV (CTV) is emerging as the hero of digital advertising in 2021 for the many benefits it offers...

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    mediasmart expands team with key hiring in France

    mediasmart, Affle’s self-serve mobile programmatic platform, today announced the appointment of Jonathan Hagege as...

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    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading...

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