Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for our business in India &...

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    Diksha Sahni

    Diksha Sahni

    Recent Posts

    Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV advertising in India

    Interactive Avenues, the digital arm of Mediabrands India, has announced its partnership with Affle’s mediasmart...

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    How to make the most of CTV advertising

    Connected TV (CTV) is emerging as the hero of digital advertising in 2021 for the many benefits it offers...

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    mediasmart expands team with key hiring in France

    mediasmart, Affle’s self-serve mobile programmatic platform, today announced the appointment of Jonathan Hagege as...

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    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading...

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    Just Launched! mediasmart’s In-House Viewability Solution

    We are excited to announce the launch of our in-house solution for ad viewability that helps advertisers track,...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus,...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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