Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Diksha Sahni

    Diksha Sahni

    Recent Posts

    Affle's mediasmart platform launches new proprietary technology to maximize user awareness and boost ad engagement

    mediasmart has launched a patent-pending functionality to help clients reach those users who have been exposed to...

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    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

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    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

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    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

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    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...

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    mediasmart’s DSP Wins Top Recognitions at G2 Highest Performer Fall 2021

    After a stellar performance at the G2 High Performer for the Summer 2021 Grid Report, mediasmart is excited to have...

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    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Southeast Asia has made huge leaps in recent years in how advertisers have adopted digital advertising in their...

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