Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...

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    Travel’s mobile marketing opportunity

    Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...

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    Do you know how accurate your geofenced campaigns are? 

    Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is...

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    Using Geolocation to your Advantage

    Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...

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    mediasmart launches new ad format to adapt artwork according to geolocation

    mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able...

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    Geolocation will be key for brands and advertisers in 2014

    mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...

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