There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...
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Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...
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Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is...
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Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...
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Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...
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In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access...
Read Moremediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
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Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens...
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