Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Diksha Sahni

    Diksha Sahni

    Recent Posts

    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus,...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    How to Sync Your Connected TV Campaign with Other Household Devices?

    Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...

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    Why Incrementality Matters in 2021

    Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online...

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