Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little...

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability, we have been...

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    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

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    New Video targeting options ; pre/mid/post roll & rewarded video!

    We have launched a great update regarding how you reach video formats within our platform. You can now select to target...

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    Now available: Nexd creatives

    We have lots of new things available for you in our latest version this week!

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    Formats from Sublime Skinz & AdColony

    We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive...

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