Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

    Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options...

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    Why You Should Launch an Omnichannel Campaign That Includes CTV

    Audiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...

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    How can our Maximize Users’ Awareness feature improve CTRs?

    What if we told you that it is possible to increase your reach and get more clicks without spending more money? We...

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    Latam CTV Report 2022: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our Latam CTV Report 2022 - Mapping Connected TV (CTV) Viewership and the...

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    We are looking for a Vice President / Senior Director - North America

    We seek an ambitious, results-oriented, entrepreneurial, and highly driven senior executive to drive mediasmart...

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    Associate director, Sales (MENA)

    We are seeking a results-oriented, entrepreneurial and highly driven senior executive to drive mediasmart platform’s...

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled India Says Yes to Connected TV!that...

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    Top Honors for mediasmart’s Campaigns at Leading Industry Awards

    It’s the season of industry awards – and recognitions have come pouring in for mediasmart! We are proud to announce...

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    When does a user pay attention to ads and how to maximize it?

    If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to...

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    Affle's mediasmart platform launches new proprietary technology to maximize user awareness and boost ad engagement

    mediasmart has launched a patent-pending functionality to help clients reach those users who have been exposed to...

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