Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Action plan for Brands in times of Self Confinement

    We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but...

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they areat home...

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    We are looking for a Senior Commercial Manager - International

    We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our...

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    We are looking for a Senior Commercial Manager - France/EU

    We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition...

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    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

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    Are you looking to drive more people to your store?

    In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...

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    Brand safety guide in mobile programmatic

    Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

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