Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast Asia. Yet the way brands plan...

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    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

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    Decoding Brand Safety in the New Era of Television, introducing our feature AI CTVSafe

    As audiences transition from traditional TV to CTV, content consumption has exploded from a single screen at a given...

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    How Cross-Screen CTV measurement is key for Omnichannel Campaigns during the Holiday Season?

    The holiday season is an exciting opportunity for brands and advertisers to reach shoppers across a multitude of...

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    Conquering the Shopping Season with mediasmart's Omnichannel Approach

    The shopping season and the heightened consumer activity offer brands a golden opportunity to make a significant...

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    Holiday Marketing Across Screens: Key Strategies and Insights

    The fall season marks the beginning of the ‘season to be jolly’ and it's the perfect time for marketers to devise their...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    ctv measurement; adjust, appsflyer & mediasmart

    Why You Should Launch an Omnichannel Campaign That Includes CTV

    Audiences are more connected than ever in both the online and offline worlds. Making it hard for advertisers to...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    TV in living room with QR code and the article's title

    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

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    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

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