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Announcements, analysis and opinions on industry trends around the programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Maximizing Your CTV Ads Impact with Creative Sync Ad Builder

    A Revolutionary Way to Engage Your Audience with CTV Ads

    In today's dynamic digital landscape, advertisers are...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    ctv measurement; adjust, appsflyer & mediasmart

    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

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    audience engagement ctv ads

    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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