Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

    Read More

    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

    Read More

    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

    Read More

    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

    Read More