Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It is expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal. In.
Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make decisions at individual level which allows personalised messages, retargeting, blacklisting etc. Also audiences, help automatic optimization; thanks to self learning algorithms using.
We have a couple of news regarding audiences. From a new way of creating audiences by "x" days to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!
London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.
We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more!
mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can later retarget them elsewhere.
We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.
mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.
