Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

September 22, 2022

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been...

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    May 27, 2020

    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main...

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    April 29, 2020

    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    March 3, 2020

    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

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    January 16, 2020

    Audiences within mediasmart

    Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...

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    January 1, 2020

    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of...

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    November 6, 2019

    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed...

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    July 11, 2019

    New partners have joined us! Index, Nielsen & the ability to push DMP audiences

    We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory...

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    March 14, 2019

    Introducing Location Based Audiences

    mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can...

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    January 24, 2019