Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

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    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability, we have been...

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    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

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    Audiences within mediasmart

    Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...

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    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days to a new way of...

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    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed...

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    New partners have joined us! Index, Nielsen & the ability to push DMP audiences

    We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and...

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