Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the...

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    Audiences within mediasmart

    Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make...

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    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of...

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    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has...

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    New partners have joined us! Index, Nielsen & the ability to push DMP audiences

    We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory...

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    Introducing Location Based Audiences

    mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can...

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    Introducing Brave as new partner & Contextual Audiences from Adsquare!

    We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on...

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    Partners with adsquare for Enhanced Moment Marketing Capabilities

    mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile...

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