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A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole purpose of engaging with a mobile specialist demand-side platform (DSP) is promoting apps.

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.

We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!

Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.