Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Mediasmart Partners with Brave to Expand Connected TV Inventory

    mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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    Introducing Brave as new partner & Contextual Audiences from Adsquare!

    We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on...

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    Introducing Geolists & Heatmaps

    We are very excited to finally reveal some of our new features for Proximity CampaignsFrom a new Geolists area, a ...

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    GDPR - FAQs regarding your campaigns in mediasmart

    GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you...

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    Connected TV inventory is here!

    Connected TV inventory is here!

    We are very excited to announce that mediasmart now has Connected TV inventory ...

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