Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 4, 2016 ,

New video supply partners and more...

You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5. and v.1.0.6. together. mediasmart console keeps improving week after week and sometimes it is difficult for us to keep up! Today we want to highlight the new Invoicing area, which.

Oct 20, 2016 ,

Launching Vertical Video

We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it, especially interesting if you are running video campaigns: the possibility to add vertical - also called portrait - videos. Read below for details and, as always, please do not.

Oct 18, 2016

New Commercial Director appointed to senior team

London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises mobile audience engagement - has made a senior appointment to lead its continued growth in the UK ad-tech sector.

Oct 10, 2016 ,

Launching Public Deals

Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and select to use in your campaigns. Find below more information on how to use this new feature. In case of further questions, please do not hesitate to contact your Account Manager!

Sep 14, 2016 ,

mediasmart launches new programmatic console for mobile media buying and campaign management

The most intuitive and complete self-service interface, with industry-first integrated customer support Mediasmart Mobile - a company that licenses its leading mobile DSP (Demand Side Platform), has unveiled its new console, empowering customers to access award winning programmatic technology.

Sep 2, 2016

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth.

Jul 8, 2016 ,

Monetisation and the data game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a game developer there’s strong scope for adding as much user data to your inventory as possible, to maximise your yield.

Jun 8, 2016 ,

The Elusive Art of Gaming Monetisation

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart and.

May 19, 2016

Mediasmart and Ligatus partner

Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement – has partnered with Ligatus, Europe’s leading Native and Performance Network, to allow its native advertising inventory to be available to buy programmatically.

Apr 6, 2016

Mediasmart and Gameloft partner

Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile media buying process – to make Gameloft inventory programmatically available through mediasmart’s mediasmart.

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