Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Creating Compelling Stories Across Screens: A Year in Review (FY24)

An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    mediasmart strengthens leadership team with key hirings across markets

    mediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia...

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    We are looking for a Junior backend developer

    We are growing again! At mediasmart we are looking for a Junior backend developer (entry-level position) to join our...

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    How to Sync Your Connected TV Campaign with Other Household Devices?

    Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...

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    The iOS14 series: Disadvantages of using SKAdNetwork

    Since Apple announced that the latest changes on iOS14, included a new way to ensure user privacy; allowing app install...

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    We are looking for an Accountant to join our Finance team

    We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our team

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    The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

    As the privacy Limited Ad Tracking becomes the default with iOS 14.5 and SKAdNetwork starts tracking conversions; app...

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    The iOS14 series: Advantages of using SKAdNetwork

    Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

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