Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.
Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has become especially clear in mobile advertising.
Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement, has just opened a new office in Paris. The new presence in France adds to mediasmart’s existing offices in London and Madrid.
We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!
Fyber and AppNexus join video supply partners
We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a Universal Finder. You will also see some visual changes, as well as some additions that are little in appearance but set the basis for bigger things to come in terms of customer.
Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving.
Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.
Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising using its proprietary technology platform. Mediasmart gives access to global mobile inventory both in mobile apps and web. A proven, scalable technology currently handling more than.
Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.
With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time. They are also cautious however, that with multi-screen and multi device considerations becoming crucial, a mobile delivery must also work alongside other digital channels to maximise.