The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...
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2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...
Read More2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
Read MoreTelevision consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
Read MoreConnected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...
Read More23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...
Read MoreWe are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!
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