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Announcements, analysis and opinions on industry trends around the programmatic world.

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E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

    23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!

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