When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...
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Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
Read MoreConnected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...
Read More23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...
Read MoreWe are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!
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