Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital world didn’t have a place. Connected TV (CTV) radically changes that. Getting to the right users when they are more engaged is one of the most valuable benefits of Connected TV,.
Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.
Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.
23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).
We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!
With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.
We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!
We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!
During this month of May we have launched a new algorithm that optimizes based on viewability, we have been working on our Audiences feature a lot; more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner Nexd and their rich format creatives and open .
Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main audience is present in others or the overlap between them!
