Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Launching Vertical Video

    We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...

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    New Commercial Director appointed to senior team

    London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises...

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    Launching Public Deals

    Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and...

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    mediasmart launches new programmatic console for mobile media buying and campaign management

    The most intuitive and complete self-service interface, with industry-first integrated customer support

    Mediasmart...

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    A Programmatic Vision for Private Exchanges

    The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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    Mediasmart and Ligatus partner

    Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    Mediasmart and Gameloft partner

    Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP...

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    Finding a Workaround for Effective Mobile Measurement

    It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite...

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