Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Finding a Workaround for Effective Mobile Measurement

    It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite...

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