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Announcements, analysis and opinions on industry trends around the programmatic world.

new hire diaries mediasmart

#NewHireDiaries: New Faces, Fresh Perspectives

At mediasmart, growth is about more than business, it's about people. As we welcome new team members from across regions and roles, we’re constantly...

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Finding a Workaround for Effective Mobile Measurement

    It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite...

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