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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 19, 2017 ,

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective.

Feb 25, 2016 ,

Finding a Workaround for Effective Mobile Measurement

It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now.

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