Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Finding a Workaround for Effective Mobile Measurement

    It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite...

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