Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
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We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now...
Read MoreProgrammatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has...
Read MoreMediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...
Read MoreWe are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so...
Read MoreWe have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a...
Read MoreIndependently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse...
Read MoreMuch has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...
Read MoreLaunched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising...
Read MoreWhether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.
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