Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...
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With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time....
Read MoreThere is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be...
Read MoreYou may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....
Read MoreWe have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...
Read MoreLondon, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises...
Read MoreToday we want to introduce you to our new Public Deals, which you will be able to discover within your account and...
Read MoreThe most intuitive and complete self-service interface, with industry-first integrated customer support
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Read MoreThe recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...
Read MoreMarketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...
Read MoreGaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...
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