Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    The race to mobile and digital unison

    With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time....

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    Business women to follow: Noelia Amoedo

    There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be...

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    New video supply partners and more...

    You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....

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    Launching Vertical Video

    We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...

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    New Commercial Director appointed to senior team

    London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises...

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    Launching Public Deals

    Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and...

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    mediasmart launches new programmatic console for mobile media buying and campaign management

    The most intuitive and complete self-service interface, with industry-first integrated customer support

    Mediasmart...

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    A Programmatic Vision for Private Exchanges

    The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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