Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

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    How Mobile is Paving the Way for Performance Marketing in France

    With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

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    Head of Tech Client Services

    We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.

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    mediasmart has integrated with The Media Trust.

    We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now...

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    Superpowering a Mobile Ad Spend - Optimisation, Measurement and ROI

    Programmatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has...

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    mediasmart opens office in France

    Mediasmart mobile, a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    VPAID Format & APAC Endpoint

    We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so...

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    Fyber & AppNexus join video supply partners

    Fyber and AppNexus join video supply partners

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    Important additions to enhance UX

    We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a...

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    Mediasmart has partnered with Integral Ad Science

    Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse...

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    The Coming of Age of Mobile Programmatic

    Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...

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