The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of...

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...

Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is...

In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms...

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...