Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    Top 30 women entrepreneurs in Spain

    This ranking shows the high quality of the projects and the great increase in women entrepreneurs in Spain and our CEO,...

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    Mobile App Promotions - A Small Part of the Full Picture

    A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising...

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    Mediasmart Partners With Cedato

    The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types -...

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    Partners with adsquare for Enhanced Moment Marketing Capabilities

    mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile...

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    Introduction to Mobile Attribution

    Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Formats from Sublime Skinz & AdColony

    We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive...

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    How Mobile is Paving the Way for Performance Marketing in France

    With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

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    Head of Tech Client Services

    We are seeking an entrepreneurial and customer-oriented team leader based in Madrid as a full time addition to our team.

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    mediasmart has integrated with The Media Trust.

    We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now...

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