Mediasmart introduces new partner, TripleLift, and launches version 1.4.5

New Partner: TripleLift

TripleLift is the World's largest Programmatic Native exchange according to ComScore  and is one of the fastest growing private companies in America for the second year in a row!

TripleLift offers mediasmart's customers, In-Feed Native inventory across premium international and local language publishers in App, Desktop & Mobile Web.

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Features released in V 1.4.5

There are new improvements waiting for you in our latest version:

• From now on, for External URLS you will be able to use XML Tags and Urls.
• New Analytics KPIS: Time to conversion (for all 5 events)
• Choose impression and clicks attribution windows.
• Ability to blacklist manufacturers.
• Bugs & Fixes.